This unit aims to help learners to understand the principles, methods, tools and techniques of marketing. It also enables learners to understand the relevance of the extended marketing mix for community organisations and the significance of marketing planning and branding.

This unit aims to help learners to understand humanitarian aid and crisis management principles, objectives and funding. It enables learners to understand the role of government organisations, charities and communities in their responses to a crisis. It also focuses on the relationships between humanitarian aid, crisis management and risk assessment.

This unit aims to help learners to understand the causes and consequences of conflict within communities. It enables learners to understand the significance of campaigning and the methods and techniques used to gain support for a campaign while building effective community relationships.

This unit aims to help learners to understand the elements of business practice and the principles, tools and techniques of business planning in community organisations. It also enables learners to understand financial planning and marketing principles and the significance of positive communications for business relationships.

This unit enables learners to understand sources and availability of funding for a project, how to estimate project costs and the importance of having a financial plan and maintaining control of project finances.